WETA Launches San Francisco Bay Ferry Merchandise Shop

SAN FRANCISCO | June 1, 2022 – The San Francisco Bay Area Water Emergency Transportation Authority (WETA) today launched the agency’s San Francisco Bay Ferry merchandise store, The Aft Deck. Ferry riders and fans can now purchase branded t-shirts and other merchandise to display their love of the ferry system at sfbfshop.com.

“We’ve heard from ferry riders that there should be a way to share their love for San Francisco Bay Ferry apart from hopping on board,” said WETA Executive Director Seamus Murphy. “Now loyal customers and fans can represent the ferry every day. We’re thrilled to launch our branded merchandise store and build more brand affinity throughout the Bay Area and beyond. We hope these items help spread the word that the ferry is the best way to cross the Bay.”

In the coming months, WETA plans to expand The Aft Deck’s product inventory and designs. WETA will also soon release a call for local artists to work with the agency to develop further product designs reflecting the character and creative talent of the Bay Area and its connection to the water.

San Francisco Bay Ferry merchandise is available exclusively via the web-based shop, managed through the e-commerce platform Spring. Merchandise is priced to cover the costs of the program.